Who’s behind Central
An artisan creating for other artisans, with personal service and care in every order.
Sônia Zuchelli
Crochet isn’t a hobby for me: it’s my profession
I’ve always loved drawing, painting and sewing for my dolls. I learned to crochet and knit with my grandmother.
I have a law degree from UFRJ, a postgraduate degree in Foreign Trade and, more recently, a degree in Interior Design. After years running the legal and foreign trade departments of a company, I felt I had no control over my own work. I decided to look for something of my own, something concrete and positive for the world.
In 2011 I devoted myself fully to crafts and created Ateliênet, with fabric and crochet pieces sold online and at fairs. I soon fell in love with amigurumi, a cute technique that was little known here at the time: I had to rely on foreign courses and books to learn.
In 2015 I created Amigurumix, now Amimix, to share what I had learned, my creations, and the supplies and tools that were hard to find. Today all of this lives at Central Crocheteira, which is also our shop in Rio de Janeiro.
It’s a lot of work, but I do what I love. And when I see the result in the lovely messages from customers, it’s all worth it.
- 15 years as a professional artisan
- Original patterns and tools she designed, like Trava Fácil
- All of Brazil and abroad online
Mission
To share craft techniques, especially amigurumi and crochet, with dedication, care and innovation, and to offer cute things and the best supplies to creative people who like to get their hands dirty, or rather, their hands on the yarn.
Teaching is making things together, too
From patterns to video courses and in-person meetups, the idea is the same: show the way calmly, with tips and tricks, until the piece is done.
You can call Sônia teacher!
